Brand management, the application of marketing techniques to a specific product, product line, or brand
This is known as product branding
It’s not the design of your logo, business cards, or website
Branding is at the core of your marketing strategy, so branding must come first
Admittedly, it is one of those marketing concepts that are a bit vague and can quickly become confusing
Three points that should be noted in this definition of branding are – Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in